Slide 8 of the board deck. New senior hire, ex-Stripe, ex-Google, ex-somewhere-that-sounds-impressive. The room exhales. Finally, someone who’s done this before. Someone who knows how to scale a function, run a process, bring some rigour to the chaos. The founder feels, for the first time in months, like a grown-up company. Six months later, the […]
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Business Management, Social Media Marketing
Talking about mental health on social media can be a great way to spread awareness and reduce stigma, but there are some serious ethical lines that mental health professionals need to be aware of. We recently talked with the people at Siren Training for this topic. Siren Training offers Mental Health First Aid Courses, Neurodiversity
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Blog, Content Marketing, digital marketing, Social Media Marketing
In today’s competitive landscape, small businesses need to be laser-focused on demonstrating the return on investment (ROI) of their marketing efforts. This pressure is particularly acute for marketing teams, who are tasked with generating leads, driving sales, and ultimately contributing to the company’s bottom line. However, measuring marketing ROI can be a complex undertaking, especially
Measuring Marketing ROI and Team Performance in a Collaborative Environment Read More »
Blog, digital marketing, Social Media Marketing
In the ever-evolving digital landscape, a website is often the first point of contact between a business and its audience. An outdated website not only reflects poorly on a brand but can also hinder user experience and limit potential growth. Modernising your online presence is not just about aesthetics; it’s a strategic move to stay
Revamping Outdated Websites: A Guide to Modernising Your Online Presence Read More »
Blog, Content Marketing, Responsive Design, Social Media Marketing, User Experience (UX) Design, User Interface (UI) Design
CSS (Cascading Style Sheet) Framework is a system made to control the website’s grid structure. The overall facade of the website must be adequately designed to enhance the visual journey of the audience. The composition of the website must have a CSS Framework that is proportioned, visually appealing, and balanced. It is to comply with
CSS Framework | Creating Balance and Clarity Read More »
Blog, Content Marketing, Social Media Marketing
As a UX designer, understanding users is paramount. We can’t design great experiences without knowing who our users are, what their needs are, and how they behave. This is where user research comes in. It’s the foundation of user-centred design, allowing us to gather valuable insights that inform every design decision we make. There are
Unlocking User Minds: A Guide to Powerful User Research Methods Read More »
Blog, Responsive Design, Social Media Marketing, User Experience (UX) Design